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color psychology
Color psychology is the study of how colors can influence human emotions, thoughts, and behaviors. Different colors are perceived to have various effects on mood, feelings, and even physiological reactions. For example, red is often associated with energy and excitement, while blue may evoke calmness and serenity. Marketers, designers, and therapists often use color psychology to enhance consumer reactions, create appealing spaces, or foster therapeutic environments. The interpretation of color can be culturally specific, and the effects are not uniform for all individuals. Color psychology operates at the intersection of art, design, and psychology, illustrating the complex relationship between color and human experience.